http://stackoverflow.com/questions/56011/single-quotes-vs-double-quotes-in-python

mystringliteral1="this is a string with 'quotes'"
mystringliteral2='this is a string with "quotes"'
mystringliteral3="""this is a string with "quotes" and more 'quotes'"""
mystringliteral4='''this is a string with 'quotes' and more "quotes"'''
mystringliteral5='this is a string with \"quotes\"'
mystringliteral6='this is a string with \042quotes\042'
mystringliteral6='this is a string with \047quotes\047'

print mystringliteral1
print mystringliteral2
print mystringliteral3
print mystringliteral4
print mystringliteral5
print mystringliteral6

output

this is a string with 'quotes'
this is a string with "quotes"
this is a string with "quotes" and more 'quotes'
this is a string with 'quotes' and more "quotes"
this is a string with "quotes"
this is a string with 'quotes'